ER SOULIER
The brand part of ER LAB universe

ER SOULIER, a tangible proof of concept of ER LAB

ER SOULIER brand serves as a vector to position our materials correctly on the market, leveraging its premium positioning; test them and prove their superior performances. We bring to market our materials through our brand.

ER SOULIER, a tangible proof of concept of ER LAB

Connecting

Material research

Brands

Discover Beta_0

Our sneakers are made of our materials,



in the soles and reinforced upper parts. Additionally, they are crafted from reclaimed leather (sourced exclusively from factories certified by the Leather Working Group), natural cork and recycled EVA foam. We use natural pigments as colors, some of which have been created by our creative director.

Our impact

-55% of CO2 compared to similar products

Study performed by Carbonfact

Carbon footprint study

Kg of CO2

Evidence of
the superior performances

Critical
market test

Demonstration of
successful application

Vehicle correct
positioning

Understanding fashion
industry demands

Scalable production proof

Market entry point

ER PROOF OF CONCEPT

ER SOULIER’s brand identity provides a streamline and privileged entry point for the material commercialization. It acts as a critical market test, enabling us to fine-tune our strategies and understand the fashion industry’s genuine demands.

ER SOULIER is synonymous of quality and innovation, and it proves the efficacy of our materials, quickly demonstrating their successful application and delivering real evidence of their performances. Furthermore, ER SOULIER shows that we are equipped with scalable production capabilities.

The contemporary appeal of ER SOULIER label mirrors the cutting-edge nature of our materials.